BEAUTY SALON
Branding
Services: brand strategy, identity design, web design, print design, social media template design
Services: brand strategy, identity design, web design, print design, social media template design
Insituut Mademoiselle is a well-established beauty salon in Arnhem, Holland that needed a fresh branding that reflects the new business direction – a professional beauty salon that uses only premium natural professional beauty products. For rebranding this beauty salon, we came up with a brand strategy that aims to build brand awareness, recognition, and consistency. This professional beauty salon needed an online presence with a professional look that inspires customer loyalty, converts new clients, helps the brand stand out in the competitive market, and positions the brand as a beauty expert.
We evaluated the heart of the brand by understanding the vision, the values, the audience, the position and its distinctiveness. We tailored an elegant and fresh creative direction that reflects the new business: premium natural based professional beauty services. As the brand design goes, from the logo design, stationery design, and print deliverables, we went for an elegant, modern, and organic look. We concluded the brand creative direction with a custom website design that was developed to serve the businesses goals, and with social media templates to help the client promote her services online on Facebook and Instagram.
Our design services helped our client gain a brand presence that they are proud of, that helps them promote their business at ease, that converts more clients via their optimized website, and cohesive social media presence.
